Gifted and talented art pupils at Saint Paul’s took part in a two day advertising workshop allowing them to gain an insight into life in the creative sector.
The pupils spent time at Manchester-based creative, advertising and communications agency, BJL, where they were given an insight into the different BJL disciplines and the key areas of advertising to ensure they got a flavour of every department. They learnt about creating their own advertising concepts – from planning and researching through to presenting their ideas.
The Ideas Foundation, a company that create links between young creative people and the creative industry, asked BLJ to open its doors to aspiring regional creative talent and invest in the future of the Manchester advertising industry by hosting a summer school.
Miss Rebecca Coyle, Head of Art and Design at Saint Paul’s, said: “The workshop was for Manchester’s most creative pupils and allowed them to experience what it would be like to work in the world of advertising. The pupils had to produce an idea for a new breakfast product then they designed and presented an advertising campaign and fed it back to a team of designers who were extremely impressed with their vision.”
“There’s nothing like getting real world experience, so we were delighted that BLJ were happy to share their knowledge and open their door to our pupils. All the pupils had a fantastic time and found it an incredibly inspiring experience,” said Mrs Fiona Minshall, Head Teacher at Saint Paul’s.